What: Detect when someone says something positive, negative, or neutral about brands of interest across select stations.
Why: Measure share of voice in brand category on a more real-time basis. Improve reputation risk posture by reducing discovery/response time.
Who: Data is used by in-house and agency Public Relations, Product Marketing, and Brand Managers.
A Head of Marketing recently challenged us to deliver this. Our first take is ready.
Sneak peek at https://brands.songboost.app, updated in real-time. In-box me, let me know what you’d like to see.